Jam Monster is one of the world’s most famous vape juice brands, and their story is an interesting one because they started out by creating a flavor profile that didn’t previously exist and ended up expanding into a major vaping empire.
What’s the flavor profile that makes Jam Monster so unique? Every offering in the entire Jam Monster lineup captures the flavor of a single fruit jam spread on hot buttered toast. It might sound simple, but the simplest ideas are sometimes the very best. Just about everyone loves toast with jam, but many of us treat that particular breakfast as a rare luxury now that we’re starting to get older. Jam Monster gave people a chance to experience the flavor of toast and jam without the excess sugar and carbs, and it was an instant hit.
The Jam Monster story didn’t end there. Monster Vape Labs took their newfound fame and expanded rapidly, giving us other brands like Custard Monster, Fruit Monster and more. Each brand has a simple goal: to create a variety of flavors surrounding a simple theme and do those flavors better than anyone else.
Monster Vape Labs is a huge company today, and it all started with Jam Monster. In this review, we’ll explain it all.
View our full collection of Jam Monster vape juice now. Do you use a pod vape or other small device? If so, Jam Monster Salt might be a better fit for you.
How Much Does Jam Monster Vape Juice Cost?

Jam Monster has all of the qualities that we look for in a great e-liquid: It tastes great, it’s affordable and it comes in a big bottle. Jam Monster is available in both freebase nicotine and nic salt forms. Here are the prices, bottle sizes and nicotine strengths.
- Freebase Nicotine: Jam Monster vape juice with freebase nicotine costs $11.95 for most flavors and is sold in 100 ml bottles. The available strengths are nicotine free, 3 mg/ml and 6 mg/ml.
- Nicotine Salt: Jam Monster vape juice with nicotine salt costs $11.95 and is sold in 30 ml bottles. The available strengths are 24 mg/ml and 48 mg/ml.
What Makes Jam Monster Unique?
The most important aspect of any vape juice brand is always its flavor selection, and we’ll be making our descriptions of Jam Monster’s flavors the centerpiece of this review in just a moment. For now, though, here are some of the other features that make Jam Monster different from other e-liquid brands.
Truly Original Theme
The biggest thing that made Jam Monster stand out when the brand was introduced – and it still stands out today because no other company has really duplicated it – is the completely unique flavor profile that they invented. Every offering from Jam Monster layers the flavor of a single fruit jam over a base that tastes like hot toast with butter.
Although it might sound like a simple flavor profile, flavors like butter and browned bread are actually surprisingly complex and aren’t easy to capture in vapor form. The mixologists at Jam Monster really hit on something magical when they developed their first collection of flavors, and it was an instant hit with the vaping community. From there, it was simply a matter of expanding it – and Jam Monster definitely wasted no time there.
Transition to Synthetic Nicotine
Although the thing that’s most special about Jam Monster is obviously the flavor selection, we also have to give a shout out to the nicotine because Monster Vape Labs was one of the first vape juice companies that transitioned its entire product range from traditional tobacco-derived nicotine to lab-created synthetic nicotine several years ago. That’s right – Jam Monster e-liquids are completely free of tobacco or tobacco derivatives. The nicotine is entirely synthetic, but you won’t notice the difference – you’ll only notice the most incredibly pure flavors that you’ve ever experienced.
What Are the Best Jam Monster Flavors?

It’s time for us to get to the centerpiece of our Jam Monster review and discuss this brand’s individual flavor offerings. The fact that all of Jam Monster’s flavors exist around a central theme doesn’t mean that they all taste the same – quite the opposite, in fact. Let’s dig in with this list of our favorite Jam Monster flavors.
Feeling overwhelmed trying to figure out which flavor to buy first? We’ve got your back. If you’re not sure where to begin, give Jam Monster’s Peach (Freebase | Nic Salt) a try. Unless you happen to live in a region where peaches are grown, there’s a good chance that you’ve never had fresh peach jam before. Peach trees are often so productive that there’s no way to use all of the fruit before it goes bad, and making peach jam is a great way to preserve the bounty of the harvest for enjoyment during the winter. The people at Jam Monster did a great job of capturing that flavor in vapor form.
- Apple (Freebase | Nic Salt): Although we had to give the edge to Peach as our favorite Jam Monster flavor, it’s possible that Apple is even more popular because it always seems to be the first to sell out. Have you ever paused to think about what your favorite jam flavor says about you? We’ve always thought that most people reach for strawberry or grape by default, while apple is the jam of choice for people who prefer to think differently. The sales numbers, however, speak otherwise.
- Strawberry (Freebase | Nic Salt): Who doesn’t love the taste of sweet strawberry jam on hot buttered toast? Strawberry was one of the original flavors that the Jam Monster brand launched with, and it’s just as popular today as it was on the day of its release. You simply can’t get any more classic than this.
- Banana PB and Jam (Freebase | Nic Salt): Although Jam Monster launched exclusively with the flavors of various fruit jams on toast, they expanded rapidly by introducing new fruit flavors – but they didn’t stop there. They eventually began adding peanut butter to some of their flavors because if jam has any companion that’s better than buttered toast, it’s definitely peanut butter. Whether you consider it a breakfast or a dessert, the peanut butter and banana sandwich is an absolute classic. The people at Jam Monster have presented this flavor perfectly in vapor form.
- Black Cherry (Freebase | Nic Salt): There’s something unbelievably decadent about digging into a giant bowl of delicious black cherries – and it’s somehow even more decadent to cook a big batch of cherries down, turning them into a tasty jam to enjoy during the winter. The people at Jam Monster did a brilliant job of capturing that flavor in vapor form and blending it with their delicious buttered toast base.
- Grape PB and Jam (Freebase | Nic Salt): Although we have to give the edge to banana as our favorite of the new Jam Monster flavors with peanut butter, Grape PB and Jam is an instant hit as well because it has a classic “peanut butter and jelly sandwich” flavor that you’ll never taste anywhere else. It’s like all of the school lunches of your youth in vapor form – only it hasn’t been sitting in your locker all day.
- Lemon (Freebase | Nic Salt): Have you ever tasted lemon jam before? We absolutely love the way that it blends the tartness of lemons with the sweetness of sugar – and Jam Monster’s savory butter note takes things even further to create a complex flavor profile that almost resembles a dessert. Suffice it to say that you’re really going to enjoy this one if you like e-liquids with citrus flavors.
- Mango (Freebase | Nic Salt): Most of the flavors in Jam Monster’s lineup present the flavors of classic jams that you’ve probably had a million times before. Unless you happen to live in the tropics, though, there’s a good chance that you’ve never experienced the delicious flavor of mango jam. We always love a great mango e-liquid, and Jam Monster has presented that classic flavor in a completely new light with their delicious toast and butter notes.
Jam Monster Vape Juice Review: Our Expert Perspective
When the people at Monster Vape Labs created the Jam Monster brand, they clearly believed in the idea of doing one thing and doing it well because they accomplished precisely what they set out to do. These days, Monster Vape Labs does many things rather than just one. They’ve never stopped doing those things well, though, and Jam Monster is where the legend began. You love toast and jam, and so does everyone else. You’ll never find that flavor profile captured better than it is right here.
Best Points
- Completely original flavor theme that’s perfectly executed and has never been duplicated by anyone else
- Masterful flavors from one of America’s largest and most experienced e-liquid brands
- One of the first e-liquid brands to transition fully from tobacco-derived nicotine to synthetic nicotine
Could Be Improved
- Nothing – if you like the idea of fruit jam on buttered toast, you definitely won’t find it executed better anywhere else