You’re well aware of the many benefits of using a refillable vape, and one of the biggest ones is the fact that there are more vape juice brands on the market than any one person could ever get around to trying. You may sometimes find it difficult to figure out what you should try next, in fact, since the selection is so huge. Well, we’ve got your back. This is your guide to the best vape juice brands of 2025. You can’t go wrong if you refer to this list every time you’re in the mood to try something new.
The One by Beard Vape Co
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The Beard Vape Co brand has long been famous in the vaping community, with the company’s nuanced blends and enigmatic flavor names like “No. 00” and “No. 05” drawing attention. The brand catapulted to even greater success, though, when they released their iconic flavor The One.
The idea behind The One was actually quite audacious. Someone at Beard Vape Co apparently decided that strawberries, doughnuts, cereal and milk were the four most delicious things in the world. So, they celebrated those flavors by putting them together in a single e-liquid called The One.
The idea worked. It worked so fantastically well that The One – now called Strawberry Donut Cereal Milk – immediately become one of the world’s most popular e-liquids. It was so successful, in fact, that The One is now its own separate e-liquid brand with a wide selection of sweet offerings to tempt you.
Humble Juice Co
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There are vape juice brands with big selections, and then there’s Humble Juice Co. At the time of writing, we carry no fewer than 93 different products from Humble in the freebase and nic salt categories. Think about that – you could buy a different flavor from Humble every week, and it would take you more than a year to try them all. That’s pretty crazy, right?
One of the traits we like about Humble’s e-liquids is that their names almost always make the flavor profiles obvious – which is actually pretty humble when you think about it. It’s only when you taste the explosion of notes in your mouth that you realize this company’s flavor compositions are anything but shy.
Some of our favorite offerings from Humble include Strawberry Banana and Vanilla Almond Tobacco. If you try them, we think you’ll agree.
We also love the fact that Humble is one of the most reasonably priced vape juice brands on the market today. At just $4.99 for freebase and $6.99 for nic salt at the time of writing, it’s hard to imagine a better value.
Jam Monster
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Jam Monster started out with a fairly simple idea. People love the flavor of fruit jam – especially when it’s spread on hot, buttered toast. So, the folks at Jam Monster decided to recreate that delicious flavor profile in e-liquid form. That’s what the original selection of flavors from Jam Monster was; every flavor captured the taste of one type of fruit jam along with notes of toast and butter. With classic flavors like Blueberry and Apple, the brand was an instant hit.
Jam Monster has expanded since those early days, with the company increasing its flavor selection and introducing nic salt variations of its most popular offerings. You can find more jam flavors than ever, of course, but the product range now includes other tasty options as well like Banana & PB – the ultimate dessert, if you ask us.
Naked 100
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It’s quite possible that Naked 100 is the best-known e-liquid brand in the world today, and you can tell how famous they are from the extensive anti-counterfeiting measures they’ve added to their labels. They’re obviously concerned about copycats, and that’s understandable given the perfection of their formulas.
Naked 100 has several offerings inspired by classic tropical flavor profiles. One of the most famous of those is Hawaiian POG, which is fashioned after a bottled beverage that’s popular in Hawaii and features notes of passionfruit, orange and guava. Naked 100 also offers plenty of more traditional flavors including several options for those who prefer tobacco flavors. Try Euro Gold for a rich and slightly sweet experience reminiscent of imported European tobacco.
Ruthless Vapors
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Ruthless Vapors is a vape juice brand that’s famous for its incredible flavors and perhaps even more famous for its equally creative flavor names. With flavors like Antidote on Ice (a blend of mango and blue raspberry with a crisp menthol finish) and EZ Duz It (a luscious mix of strawberry and watermelon), the flavor names from Ruthless inspire curiosity and make you want to explore and discover more.
Although Ruthless has no shortage of sweet and fruity offerings to tempt your palate, they’ve also done amazing things with tobacco flavor profiles. Check out their Coffee Tobacco flavor, which adds a tobacco note to a robust coffee base sweetened with just the right amount of cream and sugar.
Blank Bar
Although all of the vape juice brands that started out during the days of freebase-only e-liquids have since expanded their offerings to include nic salts, there are a few newer brands like Blank Bar that launched during the nicotine salt age and don’t do anything else. Blank Bar is one of those. Specially designed for the Blank Bar Plus pod system but suitable in any nic salt vape, Blank Bar’s flavors include tasty tropical-inspired options like Lime in the Coconut and Peach Cabana.
Juice Head
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Although Juice Head is a newer vape juice brand, they’ve quickly risen through the ranks to become one of the undisputed leaders of the alternative nicotine industry – and they’ve done that with a creative and straightforward flavor selection across a full line of freebase e-liquids and nic salts along with the fabulous Juice Head 30K disposable vape. With Juice Head vape juice starting at just $9.95 for a 100 ml bottle, this is also one of the industry’s most affordable brands – so Juice Head should definitely be one of your go-to e-liquid companies if you’re looking for the brand that gives you the most for your money.
Juice Head’s flavor offerings run the gamut from tropical-inspired fruity blends to sweet dessert options. We particularly enjoy Pineapple Grapefruit and Cake Batter, but it’s safe to say that there’s something here for everyone.
7 Daze
The 7 Daze vape juice brand is a good example of a company with a product line so famous that it’s better known than the main brand itself. We’re talking, of course, about the world-famous Reds Apple e-liquid, which was the first product from 7 Daze. Many companies had attempted to create e-liquids with apple flavor profiles before the release of Reds Apple, but there had never been an attempt so successful that it tasted almost like drinking real apple juice. That’s exactly the experience that 7 Daze created with Reds Apple, and it remains as popular today as it was on the day of its release.
As much as people love Reds Apple, you can’t build a world-famous vape juice brand on the strength of one flavor alone – no matter how good it might be. The brilliant mixologists at 7 Daze have slowly worked to expand the brand’s offerings, adding instant classics like Fruit Mix Iced and Gold Kiwi Apple.
Coastal Clouds
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Coastal Clouds is another vape juice company that’s relatively new but has grown quickly over the last couple of years. They’ve done that by creating a true premium brand. Coastal Clouds might be a little more expensive than some other e-liquid brands, but they offer truly nuanced flavor blends that only get better with every puff. If you haven’t been fortunate enough to experience the best vape juice from Coastal Clouds yet, we encourage you to add a bottle to your next order.
Coastal Clouds offers a wide range of flavor profiles with something for just about everyone. Lemon Meringue is one of our favorite offerings. It captures the flavor of an amazingly sweet and tart lemon custard topped with rich meringue, and it’s pretty much the ultimate dessert vape juice for citrus lovers. If you’re looking for something a little sweeter, try the totally unique Maple Butter for a rich, sweet experience with a light savory touch from the maple note.